경마사업 이야기

This year, Korea Racing Authority celebrates the 65th anniversary while Hong Kong Jockey Club(HKJC) is in honor of the 130th anniversary. Both organizations are non-profit public corporation. Therefore, they must contribute almost all of their business profits in to the public good. HKJC hasmonopolized business right stolottery(Mark six lottery) and footballbetting in Hong Kong, in addition to its exclusive horse racing business. However, horse racing is HKJC's main business like Korea Racing Authority and both of them are exclusive agencies for doing horse racing businessin their territorieson behalf of the government. Common purpose of the both agencies is that they raise revenue through exclusive horse racing business and contribute most of the profits to the state and communities. However, there have been a significant gap between the two organizations in their corporate social status and public image on their mainbusiness, horse racing. Horse racing in HongKong is regarded as a part of the living culture and enjoys Hong Kong people's favor for longtime, but on the contrary horse racing in South Korea has a widespread negative image and is regarded as a one of unrecommendable gambling activities. Horse racing in Hong Kong has a longer history than that of Korea, but there is no difference in core value chain of their horse racing business, where racing fans betmoney on the running horses and the HKJC and KRA make profits from the racing fans betting activities. But where does the significant gap between the two public organizations in their corporate social status and image of horse racing come from? Perspective of this study on these questions is that the gap comes not from the history of horse racing of the both countries nor from national gambling character, but from the difference between the two public organizations in their corporate vision and quality of the horse racing productand confidence & pride of stakeholders and creators of horse racing in each countries. In addition, the gap comes from the difference of their corporate strategy for sustainable development, especially difference in philosophy of their corporate social responsibilities(CSR). Based on this idea, this study provided detailed CSR activities of the Hong Kong Jockey Club and suggested waysto apply the HKJC'sCSR approaches into KRA'sCSR activities to improve image of horse racingin Korea. In particular,this paper presented selectable policy measures which the Korea Racing Authority can adopt in comparison with the HKJC. This approach would be a very useful tool to convert the hardened negative image of horse racing in Korea, from the equation of 'horseracing = gamble'to new equation of 'horseracing=social contribution activities'.

Keywords : social contributions, HKJC, Korea Racing Authority, donations, corporate social responsibility(CSR), CSR Foundation, strategic social contribution, horse industry, HKJC Charities Trust, stakeholders